There is an advertisement for a video game call Dead Space 2 which I have seen several times on tv. I looked it up on line and found a video for the commercial. Their headline for the commercial is, Your Mom Hates Dead Space 2. They had a group of moms go into a room with three large t.v.'s and play clips of the video games, which includes suspenseful/thriller and gruesome scenes which is why the moms hate the game. I found this form of advertisement unique because they are showing teens that moms don't like the game for the intense scenes which will attract teens to want to get the game. With the idea that things that parents to like or disapprove are cool makes teens want to get the game.
http://yourmomhatesdeadspace2.com/
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